Innocean India, a leading marketing agency and part of the Global Innocean Network, has secured the consolidated media mandate for Narayana Health, one of India’s premier healthcare providers. This partnership marks a significant step in enhancing how healthcare information reaches millions across the country.
In an era where both online and offline media platforms dominate communication, ensuring timely and effective delivery of critical healthcare messages is paramount. With its expertise in strategic media planning and execution, Innocean aims to strengthen Narayana Health’s connection with its audience, fostering greater trust and accessibility.
By aligning Narayana Health’s commitment to care with Innocean’s innovative media strategies, this collaboration is set to reshape the way Indians engage with healthcare information, ensuring it is both impactful and life changing.
Commenting on the new partnership, Dr. Ashish Bajaj, Group Chief Marketing Officer, (CMO) Narayana Health, said, “We are delighted to partner with Innocean India for our media mandate. Their innovative approach to media planning and execution is exactly what we need to elevate our brand and expand our reach. We are confident that their expertise will play a pivotal role in achieving our objectives and making a significant impact on the healthcare landscape.”
Innocean India is expected to bring in global best practices in media planning and its successful execution at all platforms…Narayana Health’s trust in their expertise further enhances the credibility and reputation of a global marketing company.
Reacting to the strategic win in a cut-throat competition, win Mr. Jaeho Yoo, Managing Director (MD), Innocean India said: “Innocean India is honoured to partner with Narayana Health, a leader in the healthcare industry. We look forward to leveraging our expertise to help Narayana Health reach new heights in the healthcare industry. We will strive to introduce and collaborate on innovative media solutions through close cooperation with Innocean headquarters in Korea.”
“Our partnership with Narayana Health is a pivotal step in Innocean’s 2.0 journey. In today’s evolving healthcare landscape, the media plays a more critical role than ever in reaching and engaging patients. By leveraging the power of strategic media planning and execution, we aim to amplify Narayana Health’s commitment to providing quality healthcare with best-in-class facilities to millions across India. This partnership aligns perfectly with our vision of driving meaningful impact through innovative media solutions,” added Mr. Santosh Kumar, Chief Operating Officer (COO), Innocean India.
Together, Innocean and Narayana Health aim to empower every individual with the critical information and knowledge they need for their well-being. Placing the consumer at the heart of their efforts, this partnership reflects a shared mission to prioritize health and safety. By combining their strengths, these industry leaders are set to take healthcare communication to a new high—making it more accessible, relatable, impactful, and deeply resonant with the needs of every individual.
