Hyderabad (Telangana) [India]: In an era where digital platforms have transformed into interest-driven media ecosystems and visibility is increasingly influenced by paid distribution, creative execution alone is no longer enough to drive meaningful business growth. Brands today face a more complex challenge, aligning storytelling with strategy, distribution, and real market demand.
It is within this shift that BIG Media, a Hyderabad-based, strategy-led marketing firm, has carved out its position. Built on over a decade of hands-on experience in content, filmmaking, and brand-building, BIG Media represents a new generation of marketing partners, ones that operate beyond aesthetics and execution to focus on scalability, clarity, and long-term growth.
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A Founder-Led Evolution Rooted in Real-World Experience
BIG Media is led by founder Nihal B., whose journey reflects a progression from hands-on creative work to strategic business leadership. He began experimenting with filmmaking in 2011–12 through personal projects and travel videos while studying in Manipal, gaining early recognition at college events and large-scale productions like Sunburn Manipal. He later helped establish one of the earliest structured videography departments at MTTN Manipal and worked with organisations such as Air India, Tata Group, Red Bull, KTM, Lockheed Martin, and Sunburn. After moving to Hyderabad, he became an early leader in high-quality food and lifestyle content, scaling across brands and hospitality ventures. Parallel involvement in Hyderabad’s hip-hop movement further shaped his approach to culture, storytelling, and brand strategy.
The Insight That Sparked BIG Media
Having executed thousands of videos and helped scale a marketing company into a multi-crore operation, Nihal recognised a recurring pattern: most service-based businesses eventually hit a ceiling. While creative execution, especially video, remained a high-value offering, true scalability depended on something deeper.
The real differentiators were strategy, distribution, and a clear understanding of market demand.
This insight led to the formation of BIG Media alongside partners Parth Kushwaha and Rhea Singh. The company was conceptualised and began operations in 2023, and was formally registered in 2024. From its inception, BIG Media was designed not as a task-based agency, but as a strategic growth partner, one capable of aligning creativity with business fundamentals.
Shaping BIG Media’s Strategic Philosophy
BIG Media was built alongside partners Parth Kushwaha and Rhea Singh with a shared belief that effective marketing goes beyond good-looking content. Parth, an MBA graduate with experience across established agencies including RK Swamy, brought a strong grounding in research, consumer behaviour, and strategic planning. Rhea, coming from an entrepreneurial background in printing and packaging, added a deep understanding of operations, execution, and how brands function beyond the screen.
Together, the founding team shaped BIG Media around the idea that no two businesses grow the same way. Each brand requires its own funnel, its own narrative, and its own approach to distribution. Rather than forcing standard playbooks, BIG Media works by combining data, market relevance, and creative intuition, adapting strategy in real time to how audiences actually respond. “We’re the kind of people you would want in the room when decisions matter,” shares Nihal, while talking about his team.
A Team Built Around Curiosity and Craft
BIG Media’s culture is shaped by people who genuinely care about the work they create. The company brings together strategists, creatives, and operators who are encouraged to brainstorm openly, experiment often, and question assumptions. The emphasis is always on relevance, clarity, and impact rather than surface-level execution.
While commercial outcomes matter, BIG Media believes that strong results come from people who respect the craft first. This mindset has led to a team that prioritises learning, iteration, and problem-solving, approaching every brief as a challenge to be understood rather than a task to be completed.
A Three-Vertical Framework for Scalable Growth
Today, BIG Media operates across three integrated verticals that together address the entire growth funnel. The Creative vertical focuses on strategy-led content designed with clear intent and aligned to business outcomes within modern platforms. Resource and Market Strategy involves working closely with clients to assess offers, identify real market gaps, define target audiences, and evaluate scalability before execution. The Distribution vertical addresses a key industry gap, balancing organic storytelling with performance-led paid media to ensure the right message reaches the right audience at the right time.
Adapting to a Rapidly Changing Marketing Landscape
One of BIG Media’s defining strengths has been its ability to stay relevant amid rapid shifts in the global marketing ecosystem. While many agencies remained overly focused on creatives alone, BIG Media restructured its offerings to account for increasingly inorganic reach, algorithm-driven discovery, and data-led decision-making.
This adaptability has enabled the company to support clients across a wide spectrum, from B2B businesses operating in multiple Indian cities with revenues in the hundreds of crores, to international artists and creators, including musicians from the United States. Rather than functioning as a vendor, BIG Media positions itself as a long-term growth partner, advising on funnels, offers, market fit, and scalable distribution strategies.
Operating at Global Standards, Rooted in Hyderabad
Over the past year, BIG Media has expanded its footprint internationally, working with clients across India, the United States, the United Kingdom, Belgium, and Singapore, including organisations with operations spanning over 110 countries. This expansion has seen the team collaborate directly with marketing heads and leadership teams of listed and enterprise-level companies, holding its ground on strategy, positioning, and growth conversations at a global level.
Despite its international reach, BIG Media remains rooted in Hyderabad, driven by a vision to build a new standard of marketing excellence from the city, one that combines Indian execution capabilities with global strategic thinking.
A Culture Built on Consistency and Selectivity
Internally, BIG Media is defined by a strong team culture and a selective approach to partnerships. With a core team of 11, supported by a trusted network of collaborators, the company prioritises ownership, experimentation, and consistency over volume-driven execution.
BIG Media intentionally works with businesses that value long-term brand building, scalability, and patience, rather than short-term hype or vanity metrics. This philosophy has resulted in long-standing client relationships that extend beyond contracts into ongoing strategic collaboration.
Adapting Without Losing the Point
As marketing continues to evolve alongside emerging technologies and AI-driven tools, BIG Media remains focused on adaptation without dilution. The company actively integrates new technologies while maintaining clarity on their limitations, ensuring innovation serves strategy, not the other way around.
Having grown largely through results, referrals, and relationships, BIG Media now stands at a pivotal growth phase. With a clear strategic framework, a global client base, and a founder-led vision, the company continues to focus on helping brands grow through clarity, purpose-driven execution, and scalable distribution.
