In a world dominated by high-end designer bags, Urban Ethnic Bags has emerged as a game-changer, blending traditional Indian craftsmanship with modern design aesthetics. Founded by Ms. Urvee Shah in 2009, this homegrown brand has made a significant mark by creating designer bags that are not only ethnically pleasing but also highly relatable to the women of Urban India.
“When we started, designer bags were largely associated with luxury brands, making it almost impossible for small businesses to make a mark. But we weren’t just a business of purpose; we were a business with a plan,” said Ms. Urvee Shah, Founder and Creative Designer of Urban Ethnic Bags.
The 3Rs Strategy
Urban Ethnic Bags attributes its success to the brand’s “3Rs” approach: staying Real, Relevant, and Relatable. By offering affordable yet luxurious bags, the brand created a sweet escape for fashionable women who value their ethnic roots.
“The one thing that never leaves a woman’s side is her bag. We thought, why not make something so personal even more unique?” Ms. Shah explained. Through customization and personalization, Urban Ethnic Bags transformed the bag into a canvas of individuality, creating a deeper bond with their customers.
Uplifting Indian Artistry
Urban Ethnic Bags began its journey with jute bags but soon found its purpose in showcasing the beauty of India’s local artistry. By glorifying niche ethnic embroidery and handcraftsmanship, the brand bridged the gap between the demand and supply of designer bags in India.
“What was once a necessity for common Indian women, we turned into a luxury that was affordable yet elegant,” Ms. Shah shared. This unique approach not only set the brand apart but also garnered unwavering customer loyalty.
A Flourishing Journey
Over the past 12 years, Urban Ethnic Bags has been recognized on prestigious platforms such as Big FM 92.7 and Femina Magazine. With a vision to uplift Indian craftsmanship and gain global recognition for local artisans, the brand believes its journey has just begun.
Ms. Shah envisions a future where Urban Ethnic Bags becomes a global ambassador for Indian artistry. “Our roots are traditional, but we aspire to be appreciated worldwide,” she said.
About Urban Ethnic Bags
Urban Ethnic Bags was founded with an artistic spirit and a high-minded objective: to offer designer bags at revolutionary prices while championing the craft of local artisans. As a bag enthusiast herself, Ms. Urvee Shah channeled her passion into creating a brand that merges functionality, elegance, and tradition.
For more information please visit: https://www.instagram.com/urbanethnicbags/
