New Delhi, [India], June 28, 2025: PRIUS Communications, the flagship of the PRIUS Brand and Business Partner, recently created a new benchmark by amplifying a national wellness advocacy and brand campaign for Centre for Sight (CFS) — one of India’s leading eye hospital chains — through a cutting-edge digital-first strategy. The leading PR Company gave the campaign, featuring fitness icon Milind Soman, a robust push using a diversified suite of Digital PR tools. The campaign achieved a digital reach of over 17.5 million, amplified by numerous influencers.
The digital PR tools deployed by Prius Brand and Business Partner included high-impact influencer collaborations, trending reels, targeted content on hyperlocal digital news platforms, integration with Bollywood and entertainment-centric digital pages, engaging blog narratives, and news articles across health and lifestyle domains. Launched across digital, print, outdoor, and in-clinic touchpoints, the campaign’s core message blends emotional storytelling with preventive healthcare messaging.
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The campaign received exceptional amplification across top-tier entertainment, marketing, and hyperlocal digital platforms. It was prominently featured on PinkVilla, Mama Raazi, and Instant Bollywood, collectively delivering millions of views and engaging vast, diverse audience segments—from Bollywood enthusiasts to marketing professionals. Hyperlocal lifestyle pages like What’s Hot across Delhi, Mumbai, Hyderabad, Kolkata, Gujarat, and Gurugram fueled the campaign’s regional penetration. With extensive influencer integration, the campaign successfully achieved pan-India digital resonance, ensuring strong recall not just in metro cities but also across key regional markets, reinforcing Centre for Sight’s position as a national leader in eye health advocacy.
Speaking on the healthcare campaign’s impact, Mr. Baldev Raj, Founder and Chief, PRIUS Brand and Business Partner, said, “We don’t just amplify campaigns — we engineer movements. With Centre for Sight and Milind Soman, we successfully amplified a powerful narrative that transcends typical hospital advertising. This campaign redefines how health brands connect with aspirational India — through purpose, people, and platforms.”
“At PRIUS Communications, we bring a decade of objective-led experience in healthcare communications and amplifications with new age PR tools. We have successfully built brand narratives for hospitals, med-tech innovators, wellness chains, and global health campaigns,” added Mr. Baldev Raj.
With this campaign Prius Communications also exemplifies its expertise in successfully executing brand and healthcare campaigns. Earlier, the company has successfully executed brand and PR strategies and campaigns for Apollo, Narayana Health, Medanta, JP Hospital, Paras Healthcare, SPARSH Hospitals, Enbio, Starkey, Apollo Spectra, among others.
