Odisha, [India], May 7, 2025: In the quiet lanes of Jeypore, a Tier-3 town in Odisha, a silent revolution is brewing, not of factories or political movements, but of dreams. Dreams of small-town entrepreneurs who no longer want to be confined by geography or limited resources. At the center of this movement stands Tradeviser, a startup founded by Amit Kumar Padal, with a mission to democratize access to business compliance and financial expertise for every Indian entrepreneur, no matter how remote their roots.
“Big dreams deserve clean beginnings,” says Amit, who founded Tradeviser after witnessing how countless businesses in smaller towns were held back not by lack of ambition but guidance.
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Born from the Problem
During his CA internship, Amit worked closely with small traders, aspiring startup founders, and traditional businesses trying to adapt to GST and digital regulations. What he saw was disheartening: promising ventures delayed or derailed due to the sheer complexity of paperwork, registrations, and tax compliance. “In metros, help is around every corner. In towns like ours, you either Google it or give up,” he explains.
That’s when Tradeviser was born, not as a Consultancy Platform, but as a mission: to simplify the journey from idea to income.
What Tradeviser Does
Today, Tradeviser is a fast-growing platform offering end-to-end business services like:
- Startup Registration & Brand Protection: From company incorporation to Trademark and MSME registration, Tradeviser makes it hassle-free for entrepreneurs to go official.
- Compliance Management: Whether you’re filing GST, TDS, or labor law registrations, Tradeviser ensures you stay worry-free with real-time reminders and expert-backed execution.
- Tax Planning for New Age Entrepreneurs: Whether you sell sarees on Instagram or run a Shopify store, Tradeviser helps manage your taxes smartly—so you focus on growth, not paperwork.
What sets Tradeviser apart is its localized approach with global standards. From helping homegrown brands become GST compliant to setting up subsidiaries in Dubai, the startup is ensuring even the smallest business can operate on the global stage.
Meet the Team: A Family-Led Vision
At the heart of Tradeviser is more than a founder; it’s a family. Amit co-leads the venture with his sister, Madhusmita Padal, a Chartered Accountant and an expert in finance and compliance. Backed by their father Kartika Padal’s guidance and long-time partner Yashwanth Pesala, a Chartered Accountant, Tradeviser embodies a rare blend of trust, talent, and tenacity. Complementing this core is a dynamic team of young professionals and experts from across the country, each bringing unique energy and expertise to fuel Tradeviser’s growing impact.
Bridging the Tier Gap
In India’s startup boom, Tier 1 cities often get the spotlight. But Tradeviser is shifting that lens. Its core clients include:
- Home Bakers in Bhawanipatna
- E-commerce Resellers from Jagdalpur
- Agri-Tech Startups in Koraput
- Regional D2C Brands entering Amazon & Flipkart
These aren’t just clients—they’re success stories. With Tradeviser as their iCFO partner, they now handle taxes, registrations, and audits like seasoned pros.
Technology That Thinks Like You
At the center of Tradeviser’s operation is AssistMyStartup, a tech-first compliance dashboard designed for small-town entrepreneurs. It sends nudges before deadlines, translates tax jargon into simple tasks, and connects users with experts in real time.
Vision for the Future
Tradeviser doesn’t want to be another consultancy. It wants to become India’s most trusted brand in compliance, tax & financial advisory for new-age entrepreneurs.
Its roadmap includes:
- Launching vernacular support for better regional outreach
- Scaling cross-border advisory for global-facing Indian startups
- Building India’s first dedicated Compliance-as-a-Service (CaaS) platform for MSMEs
“In a digital economy, your location shouldn’t define your limit,” says Amit. “We’re just getting started.”
Final Word
Tradeviser isn’t just helping small-town businesses register—it’s helping them belong. In an age where digital is the default, the barriers between Jeypore and Jaipur are fading. And with Tradeviser by their side, India’s small-town brands are not just dreaming—they’re delivering.
Because with Tradeviser, you don’t just start up.
You stay up.
“Tradeviser Hai Na.”
