New Delhi, India, July 25, 2024: POSE is a breath of fresh air in the women’s workwear space. Yash Gupta and Nikhil Chandra started POSE in October ’23 with the intention of addressing a common problem—the lack of well-fitted, premium-quality workwear available at competitive prices. A division of EVRTRND FASHIONS PVT LTD, POSE took the first step in revolutionising women’s workwear with the launch of its website in December ’23.
‘PRESTIGE’, the brand’s newly launched cotton-linen collection, is expected to bring about a new era in workwear for women. “We’ve chosen premium-quality cotton-linen for its lightweight and breathable nature,” says Yash, emphasising the importance of comfort in workwear. This collection offers products that blend style with comfort in various colours and designs, ensuring there’s something for everyone. Nikhil added, “We identified that cotton-linen is unnecessarily priced exorbitantly by brands, and with the right expertise, similar products can be offered at a price 30-40% lower than market standards. And this was the reason to launch a new cotton-linen collection.”
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Yash Gupta, the inceptor of the brand, brings over four years of holistic experience in the textile industry. He was well-prepared for the challenges he would face while creating something amongst well-established brands. “I wanted to create a solution-oriented brand,” says Yash. He conducted extensive market research and arrived at the conclusion that there existed a gap in well-fitted, premium-quality workwear at accessible price points.
The co-founder of the brand, Nikhil Chandra, adds extensive experience in Marketing and Brand Strategy to Yash’s expertise in Production and Supply Chain Management. Nikhil, fascinated by the fashion world, was eager to create his own venture. Meeting with Yash made them realise their shared vision for POSE, each bringing their unique skill sets to the table.
By combining their expertise with a deep understanding of their audience, Yash and Nikhil are building a brand that appeals to working women. With POSE’s ‘PRESTIGE’ collection, women can experience comfort, style, and convenience, enabling them to project confidence at work.
For more information, please visit: thepose.in
