Mumbai, (Maharashtra) [India], 19 September 2025: Grounded in intention, dedication, and the art of mindful design, Suramyah emerges as a slow-fashion brand charting a new course in how style can coexist with sustainability. Founded by designer-entrepreneur Ruhi, Suramyah is more than jewellery; it is a philosophy that honors handcraft, ethical labor, and the belief that true style is born of passion and purpose.
Jewellery with Meaning, Not Just Ornamentation
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In her recent interview with WomenEntrepreneurs, Ruhi shared her mission of building Suramyah as more than a jewellery label. Each design is created thoughtfully, balancing aesthetics, durability, and mindful sourcing. For Ruhi, jewellery is not just an adornment, but a form of personal expression that carries emotional and cultural significance.
The Slow Fashion Philosophy in Jewellery
Suramyah champions the principles of slow fashion in the jewellery industry. The brand emphasizes:
- Sustainable Sourcing – Using responsibly sourced metals and stones.
- Artisan Collaboration – Working with skilled craftspeople who preserve traditional jewellery-making techniques.
- Timeless Design – Creating versatile, enduring pieces rather than short-lived fashion accessories.
This approach ensures each Suramyah piece is not only stunning but also consciously made to last for generations.
A Community-First Approach
Suramyah has scaled thoughtfully, choosing pop-ups at queer events, flea markets, and community gatherings to build visibility in authentic spaces. These experiences allow people to see and feel the jewelry in person, while deepening trust and inclusivity. Customer stories and reviews — like a first buyer who “never wanted to take off” her amethyst ring — continue to affirm Suramyah’s philosophy of creating jewelry that becomes part of everyday life
Sustainability at the Core
Every detail of Suramyah is designed with responsibility. Packaging uses natural, recyclable materials such as cotton pouches, compostable mailers, and jute strings, ensuring a zero-waste supply chain. By combining sustainable practices with timeless design, Suramyah encourages mindful consumption and proves that beauty and ethics can go hand in hand
Advice for Aspiring Entrepreneurs
Ruhi’s journey is also a message to women founders: “Stop waiting for permission. Build at your own pace, on your own terms. Your struggles, your difference, your resilience — they are your power.”
You can read the complete interview here- https://womenentrepreneurs.co/intention-passion-and-slow-fashion-how-ruhi-is-building-suramyah
About Suramyah
Suramyah is a slow-fashion brand founded by Ruhi, dedicated to creating fine jewellery that is beautiful, ethical, and sustainable. The brand works closely with local artisans, uses eco-friendly materials, and designs with intention, believing in pieces that last and have a story.
Media Contact
Name Ruhi K
Phone 9310349817
Email ruhi@suramyah.in
Website www.suramyah.in
Social Media – instagram.com/suramyah,in | linkedin.com/in/ihurk
