Birbhum, (West Bengal) [India]: As India’s construction chemicals market grows larger, Marazen Conchem Private Limited is gaining traction by concentrating on an area which gets less attention – the rural and semi-urban sectors. Founded in 2022, Marazen Conchem is positioned as a manufacturer with a mission to produce top quality construction chemicals and tile adhesives at low cost.
The company is founded by Subhadip Halder, its director, who has worked for some of the best multinational firms in India, including Asian Paints, Lupin, Diageo, HDFC Bank, and Coca-Cola. After gaining many years of practical experience in selling and developing business and markets, Halder realized the increasing demand for construction chemical products in regional areas. Halder joined forces with Hiren Kumar Jani, a man with plenty of technical knowledge gained during his work at Fosroc, to found Marazen Conchem.
Not only limiting itself to metro markets, Marazen Conchem has gone for the distribution-led approach by enhancing its distribution channels in rural parts of West Bengal, Jharkhand, Odisha, and North-East. The marketing approach of Marazen is based upon the provision of reliable products without any compromise in quality and competitive prices for dealers, contractors, and applicators. This marketing strategy has helped the firm make valuable connections in the local construction industry ecosystem.
The product line of Marazen Conchem includes different types of tile adhesives like ZENTEX 151, ZENTEX 251, ZENTEX 401, ZENTEX 601, ZENTEX 801, ZENTEX Plus Unsanded Grout, and ZENTEX Epoxy Grout. Apart from that, the company also provides waterproofing solutions, block fixing products, sealants, flooring systems, curing compounds, and many more construction chemicals.
Besides aiming at brand awareness, Marazen Conchem is also enhancing its online presence to facilitate the process through which dealers, applicators, contractors, and customers get acquainted with the products and reach out to the company. Via the website, one gets to interact with the full line of products offered by the company.
“The company’s ethos has always been that of providing ‘value for money’ coupled with an unwavering standard of quality,” the company leaders say. “The company firmly believes that all builders and applicators, no matter where they are from, should have access to good construction materials.”
As construction and development activities keep on increasing in the second and third tiers of cities in India, Marazen Conchem Private Limited is set to strengthen its dealer base and increase its reach through the provision of affordable yet durable products.
For more information, contact +91 9330424432 for product inquiries.
