Hyderabad, (Telangana) [India], November 17, 2025: Hyderabad’s growing interest in healthier living has given rise to many new ideas, but one of the most impactful has come quietly from a small urban farm in Manikonda. Microgreens De Manikonda (MGM), founded in 2024 by Srinivasulu Dhanala, has quickly earned a reputation for bringing genuinely fresh, clean, and trustworthy microgreens to the city. The story behind it is simple, and that’s exactly what makes it remarkable.
A Curiosity That Grew Into a Calling
Srinivasulu’s interest in microgreens didn’t begin as a business plan. It began as a personal search for healthier food that was both affordable and dependable, something that many households struggle with. The more he learned about microgreens, the more he realized how powerful they could be, especially for families trying to add more nutrition without complicating their meals.
What started as experiments and late-night research slowly shaped itself into a clear purpose: to grow microgreens the right way, without shortcuts, and make them accessible to everyone. From a small farm of 80 sft, Microgreens De Monikonda has grown into 2700 sft., becoming one of the largest microgreens farms in the country
Creating a Farm That Prioritizes Purity and Consistency
This purpose eventually took form as Microgreens De Manikonda, a tightly controlled indoor farm focused entirely on cleanliness, safety, and transparency. Every stage of the growing process is monitored, and every batch is grown without soil, pesticides, or chemicals. Over time, word-of-mouth helped the farm build a steady base of households, restaurants, dieticians, and fitness groups who trusted the quality of its produce.
The consistency in freshness and taste is what customers often mention first, and that isn’t an accident.
Freshness at the Heart of the Brand
One of MGM’s strongest differences is a simple practice: the farm does not store microgreens.
They are harvested only when an order comes in.
This approach preserves both flavor and nutritional value, and it has become one of the main reasons people prefer MGM over others. With more than twenty-five varieties grown in controlled indoor systems, the farm caters to both everyday and specialty nutrition needs.
Growing More Than Greens: Growing Awareness
Srinivasulu believes that microgreens deserve a larger place in everyday Indian diets, but he also knows that awareness takes time. To bridge that gap, he released a three-episode podcast series that explains microgreens, urban farming, and simple nutrition practices in a clear, accessible way.
The farm also hosts workshops, farm visits, and awareness sessions for schools and colleges. These efforts reflect a long-term commitment to helping people, especially young learners, understand the value of starting nutrition early.
A Mission Focused on Accessibility and Public Health
The future of Microgreens De Manikonda is anchored in a broader goal: integrating microgreens into mainstream nutrition. Srinivasulu is exploring partnerships that introduce microgreens into child nutrition programs and public health initiatives. His belief is straightforward, healthy food shouldn’t be something only a few people can afford or understand.
“Healthy living should not be a luxury, it should be accessible to everyone,” he says, a line that captures the spirit behind the entire venture.
Shaping a Healthier Urban Future
Microgreens De Manikonda is more than a farm. It represents a shift in how urban India can grow and access clean, nutrient-rich food without relying on large farmland or complex systems. Through its focus on purity, awareness, and consistency, the brand is helping Hyderabad rethink what everyday nutrition can look like.
And if the momentum surrounding microgreens is any indication, this is only the beginning.
