Established in 1947 and based in Bengaluru, Parimal Group is one of the leading incense exporters, offering diverse incense solutions to over 62 countries worldwide. The group has won over six national export awards. Its integrated capabilities span research and development, manufacturing, design, printing and packaging. Together, these functions allow the group to work across different stages of product development, from fragrance concepts and manufacturing to the presentation and packaging of its offerings.
Within the group, Parimal Mandir anchors the incense business, Jiyo Fragrances offers bakhoor and a wide range of attar roll-ons, and Elixir Signature Scents develops niche perfumes appreciated across Europe and sold at 350 locations across the continent. The three businesses reflect the group’s presence across traditional incense, bakhoor, attars and fine fragrances, giving it a varied portfolio.
Parimal marked its eighth participation at Beautyworld Dubai, one of the world’s leading beauty and perfumery trade exhibitions. After being one of the first Indian companies to participate in the event, its return provided an opportunity to strengthen customer relationships and engage with international buyers. The exhibition also served as a platform for presenting its fragrance offerings to visitors from different markets, alongside conversations with existing customers.
A key highlight was Caviar Bakhoor, which uses encapsulation technology to present traditional bakhoor in a distinctive format inspired by caviar, releasing its aroma when heated. Rather than moving away from bakhoor’s established fragrance tradition, the product introduces a different form in which the fragrance can be presented and experienced. The caviar-inspired format formed a central part of the group’s showcase at the exhibition. Parimal reports that the innovation received appreciation from global stakeholders at the exhibition.
The focus on Caviar Bakhoor is also part of the group’s broader interest in developing new bakhoor offerings while retaining a connection to the fragrance category it already serves. Through such products, Parimal aims to take its portfolio to more international buyers and build awareness of its newer formats.
Looking ahead, the group plans to introduce further bakhoor innovations and establish Caviar Bakhoor as a worldwide category, with a focus on building international recognition and expanding distribution. As it strengthens its presence in the UAE, these plans place the spotlight on continued product development and international expansion.
