Jalandhar, (Punjab), (India), September 10, 2024: Ghanchi Media, a Punjab-based company founded in 2014, has reached a noteworthy milestone by completing ten years of working in the music and film marketing sector. Originally focused on online marketing for educational institutions, hotels, and hospitals, the company made a pivotal shift in 2015 by entering the entertainment sector. This transition has proven fruitful, as Ghanchi Media has since promoted over 60,000 music videos and marketed 50 feature films across Bollywood, Pollywood, Tollywood, and Hollywood.
The founder, Ram Solanki, who holds a Bachelor of Computer Applications and an MBA in Marketing with a focus on Media and Entertainment, started Ghanchi Media from a modest two-bedroom apartment. With five years of experience in the multimedia field, his vision was to create a company that could effectively cater to the marketing needs of artists and filmmakers. Today, Ghanchi Media has grown into a formidable entity with a team of 100 professionals and ten branches across India, serving over 3,000 artists, including playback singers and other entertainment figures.
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In discussing the company’s journey, Ram Solanki stated, “We have always intended to provide tailored marketing solutions that resonate with the needs of each client.” This focus on personalised service has been a cornerstone of Ghanchi Media’s operations, allowing them to build strong relationships with clients in the film, music, and fashion industries.
Ghanchi Media’s services encompass a wide range of marketing strategies, including social media management, video promotion, and artist branding. The company has successfully navigated the complexities of digital marketing, ensuring that its clients achieve maximum visibility and engagement. Its structured approach to marketing involves thorough research and a deep understanding of the entertainment sector, which has enabled it to create effective promotional campaigns.
Ram Solanki emphasises, “We believe that effective communication and understanding our clients’ requirements are essential to delivering successful marketing strategies.”
In addition to increasing the range of services it offers, Ghanchi Media has grown during its ten years in business and adjusted to the changing demands of the entertainment sector. To keep their marketing strategies effective and current, the company has embraced new platforms and technology. The company’s capacity to adjust has helped it maintain an advantage over its competitors and prosper in a market that is changing quickly.
