Tript Store, a leading player in India’s smoking accessories and alternative lifestyle market, has announced its expansion into the cannabis wellness category through a strategic partnership with Cannazo India.
Founded by graduates of NMIMS Narsee Monjee Institute of Management Studies (2018–2020 batch), Tript Store was established with the vision of creating modern, accessible, and design-led products for India’s emerging lifestyle consumers. Over the years, the company has evolved from an online-first startup into a recognized brand in the smoking accessories space, serving customers across India through its website, marketplaces, and retail network.
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As consumer awareness around plant-based wellness and Ayurvedic cannabis products continues to grow, Tript is entering the wellness segment with a portfolio of AYUSH-approved cannabis wellness products under the Cannazo India collaboration. The range includes cannabis-infused gummies, wellness oils, and hemp-derived wellness products designed to support stress relief, relaxation, sleep, and overall lifestyle wellness.
The expansion comes at a time when India’s cannabis wellness market is witnessing increasing momentum, supported by rising consumer awareness, evolving regulations, and growing interest in alternative wellness solutions rooted in Ayurveda and traditional medicine. Industry observers expect demand for wellness products in India to grow significantly in the coming years as consumers increasingly seek plant-based and lifestyle-oriented solutions.
Commenting on the development, the founding team stated that the company sees significant long-term potential in the wellness category, particularly where modern consumer brands intersect with traditional Indian wellness systems.
“India is witnessing a major shift in consumer behavior. People are becoming more open to alternative wellness formats and are actively exploring natural solutions for everyday lifestyle concerns. We believe cannabis wellness, when backed by Ayurveda and regulatory compliance, has massive potential in the Indian market.”
Over the past few years, Tript has established a strong digital presence across platforms such as Amazon and Flipkart while simultaneously expanding into offline retail channels. The company’s products are now available across multiple retail touchpoints, enabling it to reach consumers beyond metropolitan markets.
The brand has also invested heavily in community-led growth, digital-first marketing, and product accessibility, contributing significantly to its growing popularity among younger consumers. The increasing demand for products such as stress-relief gummies and hemp-based wellness solutions further reflects changing preferences within India’s wellness sector.
Looking ahead, Tript plans to strengthen its market position through new product introductions, retail expansion, and international growth initiatives. The founders confirmed that discussions are underway with venture capital firms and strategic investors as the company explores fundraising opportunities to scale operations, expand distribution, and accelerate growth in India and international markets.
Industry experts believe the intersection of lifestyle branding, wellness innovation, and cannabis-based Ayurvedic products could emerge as one of the fastest-growing consumer segments in the coming years.
As India’s wellness and alternative lifestyle ecosystem continues to mature, Tript Store’s entry into cannabis wellness reflects a broader transformation in how modern Indian brands approach health, lifestyle, and consumer experiences.
