Hyderabad, 8th March 2022: Dollar Industries Limited begins a new innings with ‘Rajasthan Royals’, as one of their Principal Sponsors for the 15th edition of Indian Premier League (IPL), the annual cricketing extravaganza. As part of the multi-year partnership, the Royals will sport the Dollar logo in the Top Right Chest position of the official Rajasthan Royals team clothing.
Being one of the key players in the hosiery market, Dollar Industries Limited is spread across the country, with Rajasthan particularly being identified as a priority market in terms of business. Meanwhile, the company’s recent brand addition – Athleisure is also set to complement this significant association with the Royals. Since athleisure is a relatively new category, Dollar also intends to enhance the brand visibility of this product portfolio pan India since IPL is one of the closely followed and watched tournament by this cricket loving country. The 14th Edition of IPL happens to have clocked nearly 400 million in viewership.
“Rajasthan Royals, which won the maiden edition of IPL is one of the most popular IPL franchisees and an extremely competitive team with marquee national and international players representing them. Our association with Rajasthan Royals will give us an opportunity to leverage our brand – Athleisure nationally. Rajasthan also happens to be a key market for Dollar over the years. With the Athleisure segment growing exponentially since the pandemic and contributing significantly towards enhancing the market share of our company, we are confident that this association will benefit the brand to a major extent,” said Mr Vinod Kumar Gupta, Managing Director, Dollar Industries Limited.
“We have been impressed and excited by the brand transformation at Dollar Industries Limited and are pleased to have them associate with the franchise. Being a brand that serves millions of consumers across the country, with a large focus on our home state of Rajasthan, we felt there is a strong alignment and we’re looking forward to supporting their growth.” said, Mr Jake Lush McCrum, Chief Executive Officer, Rajasthan Royals.
Rajasthan Royals features some of the best-known names including its current captain Sanju Samson, besides Ravichandran Ashwin, Jos Buttler, Yuzvendra Chahal, Devdutt Padikkal, Shemron Hetmyer, Rassie Van Der Dusen, James Neesham among others. The year 2021 also saw the Royals attract global attention, when equity firm RedBird Capital Partners, who hold stakes in Liverpool FC, Boston Red Sox, Toulouse FC, etc., bought a 15% stake in the Rajasthan-based franchise.