True to its Persian meaning, “beautiful,” Zibaa seamlessly merges India’s rich handicraft traditions with a contemporary design ethos. The brand shines a spotlight on skilled karigars (artisans), integrating their heritage artistry into stylish ensembles for today’s discerning women. Leaving the high-paced world of digital marketing for the slower rhythm of a startup focused on handmade creations was a bold move. But for Khushboo, the purpose was clear: “I wanted to make a meaningful difference in the lives of artisans while sparking conversations about conscious fashion.”
Adapting to the intricate world of handcrafted production taught Khushboo valuable lessons. “Patience and respect for the craft were the biggest takeaways. Valuing quality over instant gratification is transformative,” she says. These principles shine in Zibaa’s debut collection, which celebrates the timeless beauty of Lucknow’s famed Chikankari embroidery. Featuring breezy pastel kurtis, versatile fusion wear, and occasion-ready ensembles, the lineup combines artisanal finesse with trendy silhouettes, each piece telling a story of sustainable craftsmanship.
But Zibaa is more than just a fashion brand—it’s a movement dedicated to preserving India’s craft legacies while driving social impact. By harnessing the power of digital media, Zibaa connects conscious consumers worldwide to India’s talented craftsmen, expanding their market reach and providing economic empowerment. “Our designer wear comes with a purpose—every purchase sustains the livelihood of artisans while celebrating our cultural heritage,” Khushboo emphasizes.
In addition, Zibaa champions lesser-known regional embroidery traditions, ensuring they aren’t lost to time. By marrying heritage with contemporary fashion, the brand not only celebrates local craftsmanship but also encourages mindful, everyday style. As Khushboo looks ahead, her goal remains steadfast: to grow Zibaa as a platform that bridges traditional craft and modern fashion. She invites everyone to join her in this journey of promoting local art forms while embracing effortless Indo-fusion styles. “Together, we can uphold these incredible craft legacies while making a lasting impact,” she concludes.
Explore the collection and join the movement at https://www.zibaa.in.
