Jaipur, (Rajasthan), [India], May 17, 2025: Jaipur, a city known for its tradition and artistry, witnessed the rise of a new designer whose dream expanded beyond the runway, impacting the lives of women it would engage with. From hand-drawn designs to red carpet moments, Shreya Agarwal transformed her vision into Kaori, her fashion label, symbolizing inclusive elegance and modern empowerment.
Shreya founded Kaori in 2021, rooted in her desire to bring accessible luxury to Indian women with their unique bodies and stories. Her background entails a design education from Lasalle Singapore Of Arts College and hands-on experience across the fashion industry. She returned to India with just one goal—to merge global sensibilities with the craftsmanship of her hometown.
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More than 60,000 women worldwide currently wear Kaori, making it not just a piece of clothing but also a piece of confidence stitched in style. While numbers tell a part of the story, the faces behind the brand truly shine.
Celebrity-Backed, Woman-Powered
Kaori has found its way into the wardrobes of some of India’s most influential women – from Disha Patani’s fierce grace to Taapsee Pannu’s fearless individuality. Farah Khan, Anshula Kapoor,Avneet Kaur, Pooja Hegde, Manushi Chhillar, Kamiya Jani, and more have chosen Kaori not just for its designs, but for the spirit it represents — bold, expressive, and unapologetically authentic, perfect for the modern, dream-chaser woman.
Inclusive by Design. Purposefully Made.
Transitioning trends do not merely influence Kaori’s designs; they define them. The brand’s size-inclusive styles, customization options, and affordable luxury help empower every Indian woman to feel and express herself with confidence. From workwear to festive edits, Kaori seamlessly blends comfort, elegance, and individuality.
Shreya’s creativity and impact through Kaori have led to the label being awarded the title of “Best Designer Label in Rajasthan. “Kaori is about embracing the beauty in every woman; we want them to feel comfort and confidence in our designs.”
With growing national and international reach, Kaori remains a personal journey in style, boldly and beautifully walking with every woman.
