• About Us
  • Advertise
  • Contact Us
  • DMCA
  • Privacy Policy
  • Follow on Google News
Wednesday, May 31, 2023
  • Login
1Money Mania
  • Home
  • Corporate
  • Economy
  • Company News
  • Markets
  • Industry Updates
    • Aviation
    • Chemical Industry
    • Education & Training Industry
    • Engineering Industry
    • Fisheries in India
    • FMCG
    • Gems & Jewellery
    • Healthcare
    • Hospitality
    • IT and Services
    • Petroleum Industry
    • Pharmaceutical Industry
    • Railways
    • Software Industry
    • Telecommunications
    • Textile & Fashion Industry
    • Travel & Tourism
    • Auto Sector
  • Banking
  • Finance/Money
  • Start-ups
  • Others
    • Business Events
    • IPO News
    • Bollywood Business
    • Mutual Funds
    • MSME
    • Opinion
    • Real Estate / Infra
    • Technology
    • Young Entrepreneurs
    • Women Entrepreneurs
    • Ministry of Finance
    • Tribal Entrepreneurship
    • Kids Entrepreneurs
    • Marketing
    • Social Media
    • SocialPrenuers
    • Professional Sports
    • Entrepreneur Couple
    • Heritage Entrepreneur
    • Homepreneurs
No Result
View All Result
  • Home
  • Corporate
  • Economy
  • Company News
  • Markets
  • Industry Updates
    • Aviation
    • Chemical Industry
    • Education & Training Industry
    • Engineering Industry
    • Fisheries in India
    • FMCG
    • Gems & Jewellery
    • Healthcare
    • Hospitality
    • IT and Services
    • Petroleum Industry
    • Pharmaceutical Industry
    • Railways
    • Software Industry
    • Telecommunications
    • Textile & Fashion Industry
    • Travel & Tourism
    • Auto Sector
  • Banking
  • Finance/Money
  • Start-ups
  • Others
    • Business Events
    • IPO News
    • Bollywood Business
    • Mutual Funds
    • MSME
    • Opinion
    • Real Estate / Infra
    • Technology
    • Young Entrepreneurs
    • Women Entrepreneurs
    • Ministry of Finance
    • Tribal Entrepreneurship
    • Kids Entrepreneurs
    • Marketing
    • Social Media
    • SocialPrenuers
    • Professional Sports
    • Entrepreneur Couple
    • Heritage Entrepreneur
    • Homepreneurs
No Result
View All Result
1Money Mania
No Result
View All Result
Home Company News

Indian Direct Selling Industry to Grow Threefolds By 2025

by Money Mania
December 28, 2021
in Company News
0
Share on FacebookShare on Twitter

Introduction

Despite an ongoing global pandemic, the direct selling industry all across the globe has been fructifying. Business entities involved in direct sales embraced the “new normal” and moved towards a digital course of action to promote their products and reach their customer bases. 

You May AlsoLike This

Stay Ahead of the Game with FairPlay’s Real-Time Updates and Live Betting Options

Stay Ahead of the Game with FairPlay’s Real-Time Updates and Live Betting Options

May 31, 2023
The User-friendly Interface of FairPlay Makes Betting Convenient for both Newcomers and Seasoned Players

The User-friendly Interface of FairPlay Makes Betting Convenient for both Newcomers and Seasoned Players

May 29, 2023
Refer and Earn with FairPlay: Enjoy a 15% Referral Bonus

Refer and Earn with FairPlay: Enjoy a 15% Referral Bonus

May 23, 2023

Direct Selling in India

The Indian Direct Selling Association (IDSA) regulates direct selling in India. IDSA connects the industry and policy-making bodies of the Government in order to facilitate direct selling in India. The Model Framework for Guidelines on Direct Selling, which was notified on October 26, 2016, provided the basis for the direct selling industry’s regulatory framework. However, the Model Framework for Guidelines on Direct Selling 2016 was advisory on the basis of which states were expected to frame their policies and implement their own mechanisms to keep an eye on the direct selling activities within their states. Only a couple of states notified their guidelines throughout a four-year-long period, while no other state adopted or formulated under any state or central legislation.

Therefore, the Consumer Affairs Ministry has introduced the Consumer Protection (Direct Selling) Draft Rules, 2021.

Consumer Protection (Direct Selling) Draft Rules, 2021- A boon to the Direct Selling Industry 

In the case of Amazon Seller Services Pvt. Ltd. and Ors. v. Amway India Enterprises Pvt. Ltd. and Ors, the Supreme Court passed a landmark judgment wherein the Delhi High Court allowed E-commerce entities to advertise and sell products of Amway without their consent. This judgment, in a way, highlighted the failure of the Model Framework for Guidelines on Direct Selling 2016 and indicated a pressing need for new regulations for direct selling, which led to the formation of Consumer Protection (Direct Selling) Draft Rules 2021.

The Consumer Protection (Direct Selling) Draft Rules, 2021 lays down a proper mechanism that has increased the amount of revenue generated in the direct selling industry. It has also been promoting entrepreneurship, job creation, women’s empowerment, skill development, and projects that address crucial social concerns. The direct selling industry in India is currently pegged at around Rs. 17,000 crores and is expected to touch Rs. 64,500 crores by the year 2025. 

According to industry projections, by 2025, the sector will employ nearly 18 million people. Therefore, due to its growth potential, it would be pivotal for the direct selling industry to be recognized and governed by Indian laws. These draft rules are intended to protect and promote the interests of India’s more than 7 million direct sellers and their clientele and help the Indian direct selling industry grow. Apart from that, it aims to protect ethical business models.

According to a recent IDSA survey, millennials account for about 40% of direct sellers in India. These numbers are anticipated to expand as the millennial population grows and conducts business efficiently. With over 3.6 million female entrepreneurs, the industry also significantly encourages women’s entrepreneurship.

As customer satisfaction and corporate success go hand-in-hand, businesses need to design effective ways to defend their customers’ interests, and the direct selling industry is not immune from the same. According to the proposed direct selling guidelines, every direct selling entity must have dedicated executives to resolve issues and comply with government regulations. Such businesses would also be obliged to have a customer service line available 24 hours a day and seven days a week to address any difficulties. Direct Selling will be prohibited from charging distributors any admission or registration fees and will also be banned from charging distributors for the cost of equipment and materials used in sales demonstrations. Furthermore, all direct selling companies must have a product return and refund policy in place so that any client may return the products purchased if necessary.

Conclusion

Considering India’s enormous market size and economy, the direct sales industry is expected to increase threefold in the near future. Streamlining direct selling regulatory procedures will aid enterprises in exceeding their growth thresholds, resulting in the creation of millions of new entrepreneurs across the country. As a result, the publication of the Draft Rules has been warmly welcomed by all stakeholders involved. These laws, once enacted, would close the regulatory vacuum in India’s direct selling business and aid to its growth, benefitting all stakeholders, including direct selling companies, direct sellers, and consumers in general.

About the Author: 

Adv. P. M. Mishra is a lawyer working as Managing Partner of Finlaw Associate, Director at Finlaw Consultancy Pvt. Ltd., India, Finjuris Counsels LLC, UAE & BCH Consulting, Estonia, and Europe.

You can check about them on this website: www.finlaw.in

Tags: Adv. P. M. MishraConsumer Affairs MinistryConsumer ProtectionDirect Selling in IndiaFinjuris Counsels LLCFinlaw AssociateFinlaw Consultancy Pvt. Ltd.IDSAIndian Direct Selling IndustryThe Indian Direct Selling Association (IDSA)UAE & BCH Consulting
Money Mania

Money Mania

Related Posts

Stay Ahead of the Game with FairPlay’s Real-Time Updates and Live Betting Options
Company News

Stay Ahead of the Game with FairPlay’s Real-Time Updates and Live Betting Options

by Money Mania
May 31, 2023
The User-friendly Interface of FairPlay Makes Betting Convenient for both Newcomers and Seasoned Players
Company News

The User-friendly Interface of FairPlay Makes Betting Convenient for both Newcomers and Seasoned Players

by Money Mania
May 29, 2023
Refer and Earn with FairPlay: Enjoy a 15% Referral Bonus
Company News

Refer and Earn with FairPlay: Enjoy a 15% Referral Bonus

by Money Mania
May 23, 2023
FairPlay: Your One-Stop Destination for Premium Sports Betting with Best Odds in the Market
Company News

FairPlay: Your One-Stop Destination for Premium Sports Betting with Best Odds in the Market

by Money Mania
May 23, 2023
Soptle raises USD 1 million in pre-seed funding
Company News

Soptle raises USD 1 million in pre-seed funding

by Money Mania
May 16, 2023
  • Trending
  • Comments
  • Latest
Now our E-store India has become an international company

Now our E-store India has become an international company

November 1, 2022
Nilesh Jedhe –Cryptocurrency trainer and founder of Digicorp Pvt Ltd rising high by imparting trading knowledge

Nilesh Jedhe –Cryptocurrency trainer and founder of Arweave Digicorp Pvt Ltd rising high by imparting trading knowledge

June 4, 2022
Archana Jain Talks About Her Biggest Project of 2023

Archana Jain Talks About Her Biggest Project of 2023

January 30, 2023
Incomet Learning Private Limited, Incomet learning, Stock Entrepreneurs Program, Share market, Price Action Trading courses, financial education, Kanishk Gupta, Share market preparing Fundamental examination, Stock Market Training courses, stocks and tradings

Willing To Master Stock Market? Incomet Learning Program Is Here For You

June 6, 2022

PrivateCourt is all set to revolutionize the concept of Online Dispute Resolution

1

FTV brings their First Beauty Pageant to India

1

Maxworth Realty Reviews – Impact of Covid In Real Estate Sector

1

Nine Mantras for Happiness And Success

1
Stay Ahead of the Game with FairPlay’s Real-Time Updates and Live Betting Options

Stay Ahead of the Game with FairPlay’s Real-Time Updates and Live Betting Options

May 31, 2023
Sensidew: A nourishing cleanser that protects the largest protective layer of the body i.e. SKIN!

Sensidew: A nourishing cleanser that protects the largest protective layer of the body i.e. SKIN!

May 31, 2023
How innovation will drive growth and create new opportunities in the Indian economy

How innovation will drive growth and create new opportunities in the Indian economy

May 29, 2023
The User-friendly Interface of FairPlay Makes Betting Convenient for both Newcomers and Seasoned Players

The User-friendly Interface of FairPlay Makes Betting Convenient for both Newcomers and Seasoned Players

May 29, 2023

Categories

  • Agriculture & Allied Industries
  • Artpreneurs
  • Auto Sector
  • Aviation
  • Banking
  • Bollywood Business
  • Business Events
  • Chemical Industry
  • Company News
  • Corporate
  • Cryptocurrency
  • E-Commerce
  • Economy
  • Education & Training Industry
  • Edupreneur
  • Energy Sector
  • Engineering Industry
  • Entrepreneur Couple
  • Entrepreneurial Network
  • Finance/Money
  • FMCG
  • Gems & Jewellery
  • Healthcare
  • Heritage Entrepreneur
  • Homepreneurs
  • Hospitality
  • Industry Updates
  • Inspirational
  • Insurance
  • Interviews
  • Investments
  • IPO News
  • IT and Services
  • Kids Entrepreneurs
  • Marketing
  • Markets
  • Ministry of Finance
  • MSME
  • Mutual Funds
  • Opinion
  • Others
  • Petroleum Industry
  • Pharmaceutical Industry
  • Professional Sports
  • Railways
  • Real Estate / Infra
  • Social Media
  • SocialPrenuers
  • Software Industry
  • Start-ups
  • Technology
  • Textile & Fashion Industry
  • Transport Business
  • Travel & Tourism
  • Tribal Entrepreneurship
  • Women Entrepreneurs
  • Young Entrepreneurs

Recent News

Stay Ahead of the Game with FairPlay’s Real-Time Updates and Live Betting Options

Stay Ahead of the Game with FairPlay’s Real-Time Updates and Live Betting Options

May 31, 2023
Sensidew: A nourishing cleanser that protects the largest protective layer of the body i.e. SKIN!

Sensidew: A nourishing cleanser that protects the largest protective layer of the body i.e. SKIN!

May 31, 2023

Calendar

May 2023
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
293031  
« Apr    

Menu

  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Privacy Policy
  • Follow on Google News

1moneymania.in is a digital platform that brings you the news, articles, stories, success mantras and opinions of entrepreneurs from various sectors like Markets, Corporate Sectors, Industry, start-ups, finance, money, Banking, Technology, Real Estate, etc.

We are also highlighting the start-ups’ stories and encouraging the new and small entrepreneurs.

  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Privacy Policy
  • Follow on Google News

© 2022 Money Mania

No Result
View All Result
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Home
  • Privacy Policy

© 2022 Money Mania

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In