Delhi NCR, [India], 26th February 2025: In a world where fashion is a reflection of confidence, rebellion, and self-expression, Label WildChild is rewriting the rules of luxury resort wear.
Founded by Kriti Bansal, the brand challenges the conventional breezy kaftans and oversized linen ensembles, offering a bold new vision—one that’s tailored, striking, and unapologetically glamorous.
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For Indian women, finding resort wear that truly resonates with their style has often meant looking beyond borders. The market has long been saturated with loose silhouettes, monotone linens, and predictable shirt dresses. Kriti, a Pearl Academy alumna, saw the gap first-hand while working with luxury fashion houses and emerging startups. The realization was clear: why should women have to travel abroad to find vacation wear that feels exclusive and exciting?
“I kept hearing the same complaint—women wanted statement pieces, but everything available in India felt repetitive. Why should luxury vacation wear be limited to just kaftans and linen shirt dresses?” says Kriti Bansal.
That question became the foundation of Label WildChild—a premium luxury brand offering exquisitely crafted resort and evening wear. Each piece is designed for the modern, jet-setting woman who refuses to blend in. With a focus on fit, fabric, and finesse, Wildchild allows customers to choose from standard size charts or opt for custom measurements, ensuring a tailored silhouette that celebrates their form.
Breaking Barriers in Luxury Resort Fashion
Label Wildchild is disrupting the luxury resort wear space with a fresh, structured aesthetic that moves beyond free-flowing basics. Every design is a balance of fluidity and form, enhancing the body rather than masking it. The brand embraces natural, skin-loving fabrics while steering clear of polyester, using sustainable, small-batch dyeing techniques to create pieces that feel as good as they look.
What sets WildChild apart?
- Luxury Resort Wear, Redefined – Statement pieces designed for vacations, fine dining, and yacht soirées.
- Tailored to Perfection – Made-to-order pieces with custom sizing options for an impeccable fit.
- Sustainable Slow Fashion – No mass production, no excess waste—just thoughtful,small-batch craftsmanship.
- A Celebration of Craftsmanship – Supporting local artisans with a fusion of heritage techniques and contemporary aesthetics.
- Women-Led, Globally Inspired – A homegrown label that champions fearless femininity on a global stage.
A Milestone Moment: The Tanya Khanijow Collaboration
Wildchild’s bold aesthetic recently caught the attention of renowned travel influencer Tanya Khanijow, who chose the brand for her Milan trip with Lufthansa. Amidst the city’s artistic and fashion-forward landscape, Tanya effortlessly showcased Wildchild’s signature pieces, making a statement that was both chic and fearless.
The collaboration led to features in Travel + Leisure Asia, Times of India, and Condé Nast Traveller, cementing Wildchild’s place in the global luxury travel fashion space.
Taking Indian Luxury Fashion to the World
Label Wildchild is for the woman who dares to stand out—whether she’s sailing across the Mediterranean, sipping cocktails in a rooftop bar, or stepping onto the streets of Milan in head-turning elegance. As the brand expands its global footprint, it carries a singular mission: to redefine luxury resort wear with an Indian soul and an international edge.
For more information, visit Label Wildchild.
