Awesome Sauce Creative, founded by Rishi Singh and Surbhit Krishna, has emerged as a dynamic and innovative player in the creative and marketing industry. Rooted in India, with expansions to strategic markets in Mumbai and Delhi NCR, this agency has built a reputation for delivering a holistic array of design, branding, and marketing services. Known for its innovative approach, Awesome Sauce Creative caters to a wide spectrum of clients, offering solutions that blend cutting-edge technology with a deep understanding of market dynamics.
Founders and Vision
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Rishi Singh, Surbhit Krishna and Sanskar Jain the co-founders, bring a blend of creativity, technical prowess, and business acumen to Awesome Sauce Creative. Their combined vision is not just about creating attractive designs but also about building brand identities that resonate with target audiences. This vision is reflected in their focus on impactful, end-to-end strategies that encompass every element of a brand’s journey, from inception and design to marketing and expansion.
The ethos behind Awesome Sauce Creative is one of client-centred growth and innovation. Their foundational belief is that effective design and branding can be a transformative force for businesses. This ethos is visible in their commitment to delivering customized, detail-oriented solutions tailored to the specific needs and market conditions of each client. They emphasize strong client relationships, adaptability, and a keen focus on achieving measurable results. With a team of designers, strategists, and creative thinkers, Awesome Sauce Creative aims to break down conventional boundaries in branding and design, establishing new ways for brands to communicate with audiences.
Comprehensive Range of Services
Awesome Sauce Creative has developed a versatile portfolio that includes a range of design, branding, and marketing services:
- Branding and Identity Design: The agency offers full-spectrum branding solutions, from logo design to comprehensive brand identity systems. Each project is meticulously crafted to align with the brand’s personality, objectives, and target market. The team has worked with clients across industries, helping them establish cohesive visual identities that enhance recognition and trust.
- Digital Marketing: Digital marketing is one of Awesome Sauce’s core services, enabling clients to leverage social media, content marketing, and influencer collaborations to reach broader audiences. Through targeted social media campaigns, influencer partnerships, and performance marketing, the agency has helped many clients increase engagement and build brand loyalty.
- Content Creation: Awesome Sauce Creative emphasises the power of storytelling in brand-building. It creates a range of content, from compelling visuals and motion graphics to long-form articles and social media posts, that capture the essence of each brand. The content strategies aim to enhance audience connection and reinforce brand narratives.
- Packaging Design and 3D CGI: For clients in industries like retail, food, and cosmetics, packaging design and 3D CGI services are crucial. Awesome Sauce’s team creates packaging that not only stands out on shelves but also aligns with brand aesthetics and values. The designs are known for their attention to detail and ability to attract customer attention, making the product experience an integral part of the brand journey.
- Influencer Marketing: Recognising the growing influence of social media personalities, Awesome Sauce Creative has developed expertise in influencer marketing. It strategies, manages, and executes campaigns that leverage influencers to enhance brand visibility and credibility, particularly for lifestyle and consumer brands.
Expansion and Future Vision
Since its founding, Awesome Sauce Creative has been driven by a mission to help businesses expand through effective, innovative branding. The company’s recent expansion into Mumbai and Delhi NCR highlights this commitment, as these markets offer opportunities to serve a wider array of clients while also tapping into regions with unique demands and market dynamics
By establishing a presence in these key locations, the agency can foster deeper client relationships, respond to market needs more swiftly, and leverage local insights to inform its strategies.
The company’s future trajectory includes further geographic expansions and the development of specialised services to address the evolving needs of its clients. The addition of Sanskar Jain to the leadership team reflects their readiness to take on new challenges and infuse fresh perspectives into the company’s offerings.
Core Values and Ethos
At its core, Awesome Sauce Creative is guided by values of creativity, innovation, and client-centred service. Its design philosophy is rooted in the belief that branding should not only be aesthetically pleasing but also resonate with audiences on a personal level. To this end, the founders prioritise open communication with clients, ensuring that each project reflects the client’s vision and goals.
Innovation is another key value at Awesome Sauce Creative. The agency continually seeks new ways to push the boundaries of design and marketing, whether through the integration of new technologies, like 3D CGI, or the adoption of emerging marketing channels, such as influencer collaborations. By staying ahead of industry trends and exploring novel techniques, they aim to provide clients with solutions that are both relevant and effective in a rapidly changing landscape.
Awesome Sauce’s comprehensive marketing suite includes specialized sub-brands to drive impactful campaigns: Oregano Engage, the Influencer Marketing Division, harnesses the power of authentic voices to boost brand visibility and engagement, connecting clients with influencers who resonate with their audience.
Meanwhile, Papaya Production focuses on high-quality content production, photography, and videography, delivering visually compelling stories and dynamic visuals that enhance brand storytelling and capture attention across platforms. Together, these divisions empower Awesome Sauce to provide clients with a full-service approach to digital marketing.
